This Week's Marketing Update: TOY LAB & WINTER BREAK CAMPS
Read this week's Field Marketing Friday update!
Welcome to the brand new
Right At School Marketing Hub
Your one-stop shop for all your local marketing needs!
your marketing goals for Q2:
October 1 - December 31
- Retain current Right Club families by demonstrating our program’s value.
- Continue to grow awareness among families not familiar with RAS & drive them to enroll.
- Meet or exceed target enrollments for Winter Break Camp.
At a Glance:
Your Marketing Checklist
October
- Consider hosting a Right At School Open House at a key school in your district.
- Ask your principals, district partners, and/or PTAs to distribute information about RAS.
- Seek out PTO or school community events like walkathons, fall festivals, or trunk-or-treats to attend. Connect with the marketing team for support.
November
December
- Continue to promote Winter Break Camp to both current Right Club families and to not-enrolled families in your district.
- Ask your principals, district partners, and/or PTAs to distribute information about RAS (both before/after school and break camps). Parents may have a renewed interest in before or after school programs as their schedules may change come the new year.
New Resources on the Hub:
- Customizable
Use these templates when asking new district partners to share information about RAS with their school communities!
- Ready to Order
This flyer is designed to get families excited about Summer Camp 2026 and keep them engaged, even if your camps aren't quite open yet.
- English
- Customizable
Flyers to promote your Summer Camp programs in your districts. The marketing team will create a flyer for each district with parent-paid summer camps. They will create ELO-P or district-paid flyers upon request. There are two versions, depending on if you are offering off-site field trips or not.
- English, Spanish
Right Club (Before & After School) Marketing Strategy Guide
A step-by-step guide with all the resources you’ll need to promote Right Club at your schools, all in one place.
Winter Break Camp Marketing Strategy Guide
A step-by-step guide with all the resources you’ll need to promote Winter Break Camps at your schools, all in one place.
Resources by Product:
Get in touch if you need help
Whether you have questions, need marketing or event support, or just want to chat through an idea, we’re here for you! Reach out to us through the form and a member of the team will be in touch.
— Josh Bailey, Yesenia Resendez, and Emily Yanchuck