This Week's Marketing Update: Sizzling Summer Signage!
Read this week's Field Marketing Friday update!
Welcome to the brand new
Right At School Marketing Hub
Your one-stop shop for all your local marketing needs!
your marketing goals for Q3:
January 1 - March 31
- Continue to grow awareness among families not familiar with Right Club & drive them to enroll.
- Introduce incoming kindergarten families to Right At School & encourage them to sign up for emails.
- Meet or exceed target enrollments for Spring Break Camp.
- Drive interest and enrollments in Summer Camp.
At a Glance:
Your Marketing Checklist
January
- Ask your principals, district partners, and/or PTAs to distribute information about RAS (both before/after school and camps)
- Attend kindergarten registration events in your markets.
- Start promoting Spring Break Camp and non-school day camps. Order flyers and put up signage.
- Start promoting Summer Camp. Order flyers and put up signage.
February
- Attend kindergarten registration events in your markets. Consider hosting a kindergarten open house.
- Host a Summer Camp Preview day in program (more info coming soon!).
- Continue to promote Spring Break Camp to both current Right Club families and to not-enrolled families in your district.
- Continue to promote Summer Camp to both current Right Club families and to not-enrolled families in your district.
March
- Attend kindergarten registration events in your markets. Consider hosting a kindergarten open house.
- Host a Summer Camp Preview day in program (more info coming soon!).
- Continue to promote Spring Break Camp to both current Right Club families and to not-enrolled families in your district.
- Continue to promote Summer Camp to both current Right Club families and to not-enrolled families in your district.
New Resources on the Hub:
- Customizable
Fill out this template with your daily summer camp activities! We have fun icons to make it easy to use and eye-catching for parents!
- English
- Ready to Order
Post the daily schedule on your family board and in program!
- English, Spanish
- Ready to Order
Large attention-grabbing poster to place on a wall or within a sandwich board.
- English
Right Club (Before & After School) Marketing Strategy Guide
A step-by-step guide with all the resources you’ll need to promote Right Club at your schools, all in one place.
Winter Break Camp Marketing Strategy Guide
A step-by-step guide with all the resources you’ll need to promote Winter Break Camps at your schools, all in one place.
Resources by Product:
Get in touch if you need help
Whether you have questions, need marketing or event support, or just want to chat through an idea, we’re here for you! Reach out to us through the form and a member of the team will be in touch.
— Josh Bailey, Yesenia Resendez, and Emily Yanchuck