We’re thrilled to see field leaders actively using LineLeader’s communication tools to keep families informed and engaged. Your efforts play a key role in building trust and community.

As we continue to expand how we connect with families, we want to ensure these tools remain effective and well-received. The guidance below is designed to ensure that every communication adds value, keeping families tuned-in and excited about their children’s RAS experience.

✅ Do This:

• Use the “Reminders” feature sparingly and strategically.

• One reminder per week, per announcement is welcome — daily or hourly sends are not.

• Only send marketing-related communications (like registration announcements) if encouraged to do so by the Central Office Marketing Team.

• Marketing will provide templates and timing recommendations as needed.

• Use LineLeader for high-value, local communications, such as:

• Critical operational updates (e.g., weather closures, location changes, safety notices)
• Program engagement messages, like weekly or monthly newsletters that spotlight what students are learning, creating, and enjoying.

🚫 Avoid This:

• • Overusing the “Reminder” feature in LineLeader
    • This feature sends an automatic repeat of the original announcement, which can easily overwhelm families if not used carefully.

• Limit reminders to no more than one per week, per announcement.

• Sending your own marketing emails (e.g., “Registration is open!”)
  • Rest assured, Marketing is already sending multiple, targeted registration messages per week.
  • Marketing may provide approved LineLeader communication templates and timing guidelines with each registration campaign.