RAS Marketing Blog
Latest Insights & Resources

Field Marketing Friday: Sizzling Summer Signage
We’re bringing the heat with our new summer camp signage 🔥 ✨ NEW MARKETING UPDATES ✨ ☀️ Summer Camp signage is ready to order through ODP. At a glance, here’s what’s ready to order: Outdoor Banner | Yard Sign | Door Magnet | Laminated Poster (Window Clings and Stand-Up Banners coming soon!) 🍿 If you’re running a camp without field trips, use this signage instead. 💡 FOR

Field Marketing Friday: Quick Links for Q3 💻
We’ve compiled the most need-to-know marketing resources for Q3 in one email. As always, check the Marketing Hub for a guide on how to use these items and how to successfully market our programs in your districts! MARKETING UPDATES It’s kindergarten round-up/registration season! This week, make a plan for how you’re going to engage with incoming kindergarten families. Here’s what’s hot off

Field Marketing Friday: Spring Break Signage & Kindergarten Marketing
✨ NEW MARKETING UPDATES ✨ 🌷 Spring Break Camp signage is ready to order! We recommend placing your orders ASAP as ODP can take up to two weeks to print and ship out materials. 🌸 Spring Break Camp subsidy flyers are available. We have versions for families new to the subsidy process, existing families who already receive subsidy for after school, and state-specific versions for

Field Marketing Friday – Spring Break Camp & Luminous Minds
We’ve got just a few new updates for you this week, as well as some reminders of what resources we have available. MARKETING UPDATES Spring Break Camp flyers are ready for each district in English and Spanish! Please double check all details and make any necessary updates before distributing them. Signage should be ready to order next week. RAS is partnering with Luminous

Field Marketing Friday: Starting off 2026 Strong!
Hello and Happy New Year! We have some exciting new marketing resources ready for you to start 2026 off strong! We know this is longer than our usual Friday update, but it’s only because we’re launching so many new marketing resources to help you start off 2026 strong! MARKETING UPDATES We’re launching a Right Club promotion to incentivize NEW families to join us! Families can

Field Marketing Friday: Wrapping Up 2025!
The B2C marketing team wants to extend our gratitude to you for being such fantastic partners in marketing. We couldn’t continue to grow our reach and awareness in each district without your creativity and hard work! REMINDERS Access all Toy Lab marketing materials in the Marketing Hub. Don’t forget to send out your family newsletter template at the end of Week One! Access all Winter Break
Field Marketing Friday: Did Someone Say Summer?
We have the first of many summer camp marketing updates for you! MARKETING UPDATES The marketing team has launched our RAS Camps Insider campaign! This is designed to get families excited about Summer Camp 2026 and keep them engaged, even if your camps aren’t quite open yet. Read more about our Insider Campaign on the Summer Camp website! ✅ If you’re planning

Field Marketing Friday: A December to Remember with RAS
MARKETING UPDATES We have additional marketing resources for the upcoming Toy Lab curriculum unit. REMINDERS Winter Break Camp marketing is in full swing! Families in our camp districts have been receiving a steady stream of emails and targeted digital ads. Help keep the momentum going with: View all Winter Break Camp marketing resources in the Marketing Hub.

Field Marketing Friday: From Turkey Time to Toy Lab!
Looking ahead to December, we have designed some exciting marketing materials around our Toy Lab unit! – The Toy Lab curriculum was designed to straddle the winter break, a time when we typically see a surge of cancellations. – The Toy Lab Expo should be held in the New Year to give kids and families something exciting to look forward