School's Out, Camp Is In!
DAY-off Camp Marketing Strategy Guide
When school’s out, the fun doesn’t stop! Here’s how to keep families in the know and stay on top of driving enrollments in your district.
Overview
In our marketing, we highlight that Day-Off Camps are a place for parents to give their child an enriching experience when school is out.
We lean into this with details on key components of our programs, including:
- Flexible, pay-per-day enrollment that fits families’ schedules
- A warm, safe environment led by trusted staff
- Active games and movement to keep kids energized
- Daily teamwork and time with friends
- Extended hours so parents can work, shop, or relax
- Hands-on challenges and projects kids proudly bring home
Roles & Responsibilities
Here’s a breakdown of what our AMs and PMs are expected to do to market Winter Break Camp, as well as how Central Office drives enrollment on a national level.
AMs
- Create flyers
- Order signage and flyers
- Leverage relationships with principals, PTAs, etc. to get the word out about Day-Off Camps
- Distribute information within your local community
- Work with Central Office marketing on additional initiatives as needed
PMs
- Distribute flyers and handouts at pickup
- Send information home in newsletters
- Support local marketing events (as requested)
Central Office Marketing
- Create marketing templates and signage
- Send emails out to families who have signed up for emails and/or previously attended our programs
Day-off Camp Flyers
Our Day-Off camp flyers share what families can expect from our break camps and include information on camp locations, dates, times, and prices.
- Customizable
- English, Mandarin, Spanish
Explore our Best Practices for Flyers to get guidance on how to distribute them to families in your community.
Don’t see your camp’s flyer or need to request a translation? Send a request to the Marketing Team!
Day-off Camp Signage
Get the word out about Day-Off Camps with our signage options.
- Banners and yard signs are the most prominent way to grab families’ attention.
- Place door magnets and window clings to amp up your signage – or use them as an alternative if your district doesn’t permit banners or yard signs.
- If you can’t display any permanent signs, consider purchasing a sandwich board that you can place outside each day, then bring in at the end of program.
- Ready to Order
- English
- Ready to Order
- English
- English
- Ready to Order
- Ready to Order
- English
Get in touch if you need help
Whether you have questions, need marketing or event support, or just want to chat through an idea, we’re here for you! Reach out to us through the form and a member of the team will be in touch.
— Josh Bailey, Yesenia Resendez, and Emily Yanchuck