What New Families Need to Know!
Marketing to Incoming Kindergarten Families
Families with children going into kindergarten have a lot on their plate. We want to meet them where they are to get them the information they need about RAS.
Overview
Families with children going into kindergarten may need more information and reassurance as this could be the first time they have a child in a before or after school program in addition to the school day.
In our messaging tailored towards kindergarten families, we emphasize:
- That Right At School’s top priority is to maintain a healthy and safe environment. We hire educators with experience in early childhood education, requiring them to pass a background check, and ensuring they complete a thorough training program.
- Each afternoon has the perfect blend of playtime, arts and crafts, and hundreds of all-new play-based learning activities.
- Our curriculum is designed by a team of education experts and designed to flex your kid’s brain and help them develop critical social-emotional skills.
- Flexibility to select from 1-5 days of care per week and drop off and pick up when it works for family’s schedules.
We also share that we have several discounts available and that we accept childcare subsidy in certain states.
Kindergarten Flyers, Brochures, and Handouts
There’s a lot of information to get out to families before the start of the school year. Explore the different handouts that are available, and customize/order the ones that will fit your community’s needs the best.
Learn more about each asset and its use cases:
Don’t see the handout you’re looking for, or need to request a translation? Send a request to the Marketing Team!
Kindergarten Signage
Get the word out about kindergarten programs with our signage options.
- Banners and yard signs are the most prominent way to grab families’ attention.
- Place door magnets and window clings to amp up your signage – or use them as an alternative if your district doesn’t permit banners or yard signs.
- If you can’t display any permanent signs, consider purchasing a sandwich board that you can place outside each day, then bring in at the end of program.
Banners & Indoor/Outdoor Signage
Communications Templates
Working With Principals, Partners, & PTAs
Check in with your school contacts to request they share information out with each school’s families. Some schools may send more infrequent communications during the summer, so work with them to develop a plan that will work for their communications calendar and our enrollment schedule.
Events
The key to introducing RAS to kindergarten families is to meet them where they are early and often. Kindergarten registrations and round-ups, preschool events, and school family events are all great times to connect with new families!
Making the most of School or Community Event
Summer is a great time to get out and about in your community to spread the word about RAS!
Some schools have open houses, kindergarten meet and greets, or other summer gatherings. Check with your principals at the beginning of summer to make sure you have these events on your schedule. Come prepared to introduce new families to RAS with plenty of marketing materials and swag!
Some schools have open houses, kindergarten meet and greets, or other summer gatherings. Check with your principals at the beginning of summer to make sure you have these events on your schedule. Come prepared to introduce new families to RAS with plenty of marketing materials and swag!
Hosting Your Own Event
Summer is a great time to bring both current and prospective RAS families together! Consider hosting an open house at a time that’s convenient for parents (after 5pm or on the weekends.) Set up curriculum activities, prepare games that are a fan favorite with your kiddos, and work with the marketing team to coordinate food or ice cream. Our Events best practics page has everything you need to host a successful Open House.
Get in touch if you need help
Whether you have questions, need marketing or event support, or just want to chat through an idea, we’re here for you! Reach out to us through the form and a member of the team will be in touch.
— Josh Bailey, Yesenia Resendez, and Emily Yanchuck