Before & After School
Right Club Marketing Strategy Guide
The new school year is here! Here’s how to keep families in the know and stay on top of driving enrollments in your district.
Strategy Guide Outline
Quick Links
Overview
In our marketing, we highlight that our Before and After School programs as an affordable, flexible, and safe program where kids can go before and after school to learn, play, and grow!
We lean into this with details on key components of our programs, including:
- Action-packed afternoons that have the perfect blend of playtime, arts and crafts, and hundreds of all-new Disguised Learning activities
- Homework support where kids can get their homework done, so there’s more time at home for family fun!
- Our curriculum is designed by a team of education experts and designed to flex your kid’s brain and help them develop critical social-emotional skills.
- Flexibility to select from 1-5 days of care per week and drop off and pick up when it works for family’s schedules.
We also emphasize that we have several discounts available and that we accept childcare subsidy in certain states.
Roles & Responsibilities
As the saying goes, many hands make light work! Here’s a breakdown of what our AMs and PMs are expected to do to market Right Club, as well as how Central Office drives enrollment on a national level.
AMs
- Create flyers using Canva templates
- Order signage and flyers
- Leverage relationships with principals, PTAs, etc. to get the word out about Right Club
- Distribute information within your local community
- Attend school and community events
- Host RAS marketing events
- Work with Central Office marketing on additional initiatives as needed
PMs
- Display signage
- Distribute flyers and handouts at pickup
- Send information home in newsletters
- Attend school and community events (as requested)
- Support local marketing events (as requested)
Central Office Marketing
- Create Canva templates and signage
- Send emails out to families who have signed up for emails and/or previously attended our programs
- Manage digital advertising campaigns that cover all parent-paid districts
- Partner with field team on events and event sponsorships
Marketing before and after school
School is out, but marketing is still in session! Cross-promote fall enrollment to families that are currently enrolled in summer camp by sending a flyer home with each camper. Do this several weeks throughout the summer, as we know kids come and go during the summer depending on their families’ schedule.
No summer camp? No problem! Utilize the approved Line Leader communications templates to remind families that registration is open.
Events
Making the most of School or Community Event
Summer is a great time to get out and about in your community to spread the word about RAS!
Some schools have open houses, kindergarten meet and greets, or other summer gatherings. Check with your principals at the beginning of summer to make sure you have these events on your schedule. Come prepared to introduce new families to RAS with plenty of marketing materials and swag!
Some schools have open houses, kindergarten meet and greets, or other summer gatherings. Check with your principals at the beginning of summer to make sure you have these events on your schedule. Come prepared to introduce new families to RAS with plenty of marketing materials and swag!
Hosting Your Own Event
Summer is a great time to bring both current and prospective RAS families together! Consider hosting an open house at a time that’s convenient for parents (after 5pm or on the weekends.) Set up curriculum activities, prepare games that are a fan favorite with your kiddos, and work with the marketing team to coordinate food or ice cream. Our Events best practics page has everything you need to host a successful Open House.
Canvassing
Take an afternoon and canvas your communities: leave stacks of flyers at coffee shops, gyms, libraries, etc. Bring posters to hang up on community bulletin boards.
Working With Principals, Partners, & PTAs
Check in with your school contacts to request they share information out with each school’s families. Some schools may send more infrequent communications during the summer, so work with them to develop a plan that will work for their communications calendar and our enrollment schedule.
Right Club Flyers, Brochures, and Handouts
There’s a lot of information to get out to families before the start of the school year. Explore the different handouts that are available, and customize/order the ones that will fit your community’s needs the best.
Learn more about each asset and its use cases:
Don’t see the handout you’re looking for, or need to request a translation? Send a request to the Marketing Team!
- English
- Ready to Order
- English, Spanish
- Customizable
- English, French, Hindi, Mandarin, Polish, Russian, Spanish
- Customizable
- English, French, Hindi, Mandarin, Polish, Russian, Spanish
- Customizable
- English, Spanish
- Ready to Order
- English, French, Hindi, Mandarin, Polish, Russian, Spanish
- Customizable
- English, Mandarin, Spanish
- Customizable
- English, Spanish
Before & After School Signage
Get the word out about before and after school programs with our signage options.
- Banners and yard signs are the most prominent way to grab families’ attention.
- Place door magnets and window clings to amp up your signage – or use them as an alternative if your district doesn’t permit banners or yard signs.
- If you can’t display any permanent signs, consider purchasing a sandwich board that you can place outside each day, then bring in at the end of program.
Banners & Indoor/Outdoor Signage
- Ready to Order
- English
- Ready to Order
- English
- Ready to Order
- English
- Ready to Order
- English
- Customizable, Ready to Order
- English, Spanish
- Customizable, Ready to Order
- English, Spanish
- Customizable, Ready to Order
- English, Spanish
- Ready to Order
- English
Communications Templates
Check in with your school contacts to request they share information out with each school’s families. Some schools may send more infrequent communications during the summer, so work with them to develop a plan that will work for their communications calendar and our enrollment schedule.
- Customizable
- Customizable
- English
- Customizable
- English
- Customizable
- English
- Customizable, Ready to Order
- English
- Customizable, Ready to Order
- English
- Customizable
- English
Get in touch if you need help
Whether you have questions, need marketing or event support, or just want to chat through an idea, we’re here for you! Reach out to us through the form and a member of the team will be in touch.
— Josh Bailey, Yesenia Resendez, and Emily Yanchuck