School's Out, Camp Is In!
Spring Break Camp Marketing Strategy Guide
It’s time to start thinking Spring: Spring Break Camp, that is! Here’s how to keep families in the know and stay on top of driving enrollments in your district.
Quick Links
Overview & Website
In our marketing, we highlight that Spring Break Camp is a place for parents to give their child a mission full of adventure and memories—while they enjoy the flexibility they need.
We lean into this with details on key components of our programs, including:
- Flexible, pay-per-day enrollment that fits families’ schedules
- A warm, safe environment led by trusted staff
- Active games and movement to keep kids energized
- Daily teamwork and time with friends
- Extended hours so parents can work, shop, or relax
- Hands-on challenges and projects kids proudly bring home
Explore the Spring Break Camp Website to see what information we’re sharing with prospective and enrolled families about camp.
Roles & Responsibilities
Here’s a breakdown of what our AMs and PMs are expected to do to market Spring Break Camp, as well as how Central Office drives enrollment on a national level.
AMs
- Order signage and flyers
- Leverage relationships with principals, PTAs, etc. to get the word out about Break Camps
- Distribute information within your local community
- Work with Central Office marketing on additional initiatives as needed
PMs
- Display signage
- Distribute flyers and handouts at pickup
- Send information home in newsletters
- Support local marketing events (as requested)
Central Office Marketing
- Create Canva templates and signage
- Send emails out to families who have signed up for emails and/or previously attended our programs
- Manage digital advertising campaigns that cover all parent-paid districts
Marketing Spring Break Camps
The key to marketing Spring Break Camp is reaching parents early and often.
There are two distinct groups you’re trying to reach: currently enrolled RAS families and new families. Read on for tips and tricks for getting in front of both audiences!
Spring Break Camp Flyers
Our Break Camp flyers share information about our exciting curriculum lineup for the week. They also share what families can expect from our break camps and include information on camp locations, dates, times, and prices.
- Ready to Order
- English, Mandarin, Spanish
- Customizable
- English
Explore our Best Practices for Flyers to get guidance on how to distribute them to families in your community.
Don’t see your camp’s flyer or need to request a translation? Send a request to the Marketing Team!
Spring Break Camp Signage
Get the word out about Spring Break Camp with our signage options.
- Banners and yard signs are the most prominent way to grab families’ attention.
- Place door magnets and window clings to amp up your signage – or use them as an alternative if your district doesn’t permit banners or yard signs.
- If you can’t display any permanent signs, consider purchasing a sandwich board that you can place outside each day, then bring in at the end of program.
- Ready to Order
- Ready to Order
- Ready to Order
- Ready to Order
- Ready to Order
Communications Templates
Check in with your school contacts to request they share information out with each school’s families. Since the weeks leading up to the holidays can be hectic, it may be worth seeing if your contacts can send it out several times before camp starts.
- Customizable
- English
Get in touch if you need help
Whether you have questions, need marketing or event support, or just want to chat through an idea, we’re here for you! Reach out to us through the form and a member of the team will be in touch.
— Josh Bailey, Yesenia Resendez, and Emily Yanchuck