Hear that?
It’s the sound of our team absolutely ROCKING Back to School from coast to coast! Here are a few ways you can keep up the good work, plus a peek at our all-new RAS Marketing Hub!
Marketing Actions of the Week — August 18
✅ Ask your district partners/principals if they can mention RAS in their Back to School Night presentations, or if you can give a very short presentation about RAS and how it benefits your district’s students. Here’s a slide template you can fill out and share with your district partners.
✅ Attend Back to School Nights/Open Houses. Request swag or event support using this form!
Actionable Data Insight
Parent-paid enrollments in returning districts continue to exceed last year’s pace by 15%+ — and if we can keep that pace up, we’re on track to meet our enrollment target for returning districts. In new districts, we’re currently about 700 FTEs behind where we need to be to hit our goal.
This week, to help boost brand awareness and drive enrollments in new markets, we launched an audio ad that will appear on your favorite podcasts and streaming music platforms, a TV ad that will stream across Netflix, Disney+, Amazon, and YouTube, and digital out-of-home — digital billboards, bus stop panels, etc. that you’ll find in high-traffic areas in your communities. We’ve also doubled our Meta and Google advertising spend in new markets.
By reaching our audience via multiple platforms and mediums, we’re giving ourselves the best shot to convert them into RAS families via school and community events, back-to-school nights, flyers, and communications from our school partners. So don’t let up on your local community engagement tactics — especially in your new districts!
THE MARKETING HUB IS LIVE!
Check out the all-new RAS Marketing Hub: your new one-stop shop for marketing resources, strategy, and FAQs. If you missed our trainings on the Hub, you can review a recording here!
Moving forward, we will not be updating the Fall Marketing Playbook and instead, we’ll be updating the Right Club Marketing Strategy Guide on the Hub. If you have any questions about this transition, don’t hesitate to reach out to us.
